Content Writing Services
Content For Life
How To Tell The Story Of You & Your Business That Attracts & Connects With Customers, Clients & Investors
I get it.
It is challenging to see you and your work up close – personally and professionally.
You are too familiar to yourself. And there is a big, fast-changing world out there.
That is why we surround ourselves with a solid family, loyal friends, recruit honest people with a nice appearance to help us start up and run our business.
Half a million sole traders register a new business every year in the UK.*
Then reality hits:
- How do you find your people?
- Your target audience?
- And meet their needs?
- And keep meeting their needs?
The current marketing landscape is changing so rapidly.
Marketers always say how easy things are, in just a few easy steps, when we all know how far that is from the truth. It is overwhelming.
Still, in all the excitement of making a change or starting something new, you can choose to keep things simple.
Create Meaningful Marketing
There are many challenges in the marketing landscape, especially now, in digital marketing:
- Time and money.
- Developing your brand and reputation.
- The high cost of traditional marketing.
- The endless social media channels and platforms.
- Creating regular, original, expert, fresh, high-quality content.
- What are the relevant topics for my blog?
- Finding writers with good ideas (and intentions) who make great content. (Ahem.)
- Promoting and distributing high-quality relevant content to intended audiences.
- Making content that people want to read, be informed by, engage with and act upon.
- Measuring the analytics, impact and return on your investment.
Traditional marketing still holds deep and effective engagement.
The old mantra of the three BIG Cs still applies – consistency, consistency, consistency.
In the digital marketing age where people do their own research, the up and coming younger generations, customers and clients also want another kind of consistency:
Consistency From The Inside Out
- Transparent production chains.
- Sustainability.
- Ecologically ethical cultures.
- Inclusion and Diversity.
- Empowering employees.
- Continuous development.
The list goes on. As does life.
I get it.
I am good at getting you, your life, your work and your business.
I like to keep things simple, honest and consistent, especially with meaningful marketing from the inside out.
Sincerely,
Nikki Wordsmith
* Only half of us – 250,000 – fulfil our business dreams after registering as a sole trader.
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You AND Your Business are the key to providing a professional and valued service in the community.
You AND Your Work are the key to motivating highly-engaged activist audiences to make a difference in the world.
You AND Your Product are the key to generating greener goals, sustainable growth, and help equality stand proudly on the shoulders of the economy again.